Red Roof® Launches Free Wi-Fi, Local and Long Distance Calling and Fax at Properties Nationwide
Kickoff to Summer with “Free Communication” for Guests,” “Hassle-Free Guarantee” & Beach Promotion
COLUMBUS, Ohio--(BUSINESS WIRE)-- Plans for a fun summer road trip, but worried about staying connected? Red Roof®, a leader in economy lodging, makes keeping in touch on-the-go a cinch with its Free Communication for guests. Available at its nearly 350 properties across the U.S. starting May 2010, guests can take advantage of free access to Wi-Fi, local and long distance calls within the continental U.S., and up to 10 fax pages sent within the continental U.S.
Every stay at Red Roof offers guests a Hassle-Free Guarantee because comfort is Red Roof’s number one goal and guarantee to guests! “Should you have a concern during your stay, simply contact the front desk and allow us to address it and solve it,” says Red Roof Senior Vice President, Sales & Marketing Marina MacDonald. “If we cannot resolve your concern prior to your departure, we don’t expect you to pay for that night. At Red Roof, it’s what every stay should be with our Hassle-Free Guarantee.”
After enjoying a comfortable, cozy stay, Red Roof lets guests stay in touch from the road, too. Red Roof continues to dole out the gratis giveaways by offering free phones to hotel guests and visitors in May. Guests will simply need to click on the “Free Phone Offer” link on redroof.com and then sign up for new service or upgrade their current service to receive a new, free phone. The phone will then be shipped directly to the guest.
If the beach is on your radar for the upcoming summer travel season, don’t miss out on Red Roof’s Beach Promotion. Stay for four nights and only pay for three at select Red Roof beach locales, from Mystic, Connecticut down to Fort Lauderdale, Florida! For a complete list of participating beach locations, please visit: http://redroof.com/red-hot-deals/the-great-red-roof-beach-promotion. To be the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign up to become a member of RediCard®, Red Roof’s loyalty program. Guests who enroll for RediCard in May will receive 1000 bonus points for their first stay before July 1. Red Roof’s RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.
2010 continues to be an exciting year at Red Roof; not only is the brand offering travelers amazing deals and discounts, but the hotel chain wants guests to be on the lookout for their new Superior King Room. Red Roof’s Superior King Room enhances the brand’s original King Room by adding amenities that cater to the needs of travelers and makes their stay more relaxing and productive. Superior King Rooms will feature 30% more space, in-room coffee maker, microwave, refrigerator and a large well-lit work station. For more information on Red Roof, please visit redroof.com.
RED ROOF® IS GOING WI-FI AND WANTS YOU TO SPREAD THE
WORD
The High-End Economy Hotel Chain Launches Video Contest for College and University Students
This spring, Red Roof® will complete a national rollout of free Wi-Fi to all of the brand’s 350 locations; to promote this milestone Red Roof is calling on college and university students for videos submissions encouraging potential hotel guests to come and visit their hotels and check out the new free Wi-Fi.
Running now through May 31, 2010, participants have the chance to win a number of prizes including: $5,000 for Grand Prize; $1,000 for First Prize; and Second and Third Prize winners will receive free room night stays at a Red Roof of winner’s choice.
“We know why Red Roof is a great place to stay while traveling for business or taking a vacation with friends and family, now we’re asking the public to tell us why they love our hotels,” explains Marina MacDonald, Senior Vice President, Sales & Marketing, Red Roof. “This contest is the logical next step in connecting and actively engaging with our current and potential guests.”
Participation is easy! Individuals or teams can enter, but teams must be no larger than four individuals. If a team submits a winning video, the prize will be split equally among all members. An individual or team can submit up to three videos, but will be eligible for only one prize. All videos should be three minutes or less in length and no larger than 50MB in file size.
For full contest description, rules and entry form contestants should visit redroof.com/about-us/wi-fi-video-contest. Competition entrants are asked to submit their video and entry form to: Red Roof Wi-Fi Rollout Video Contest, Attn: Janna Marshall, 605 South Front Street, Columbus, Ohio 43215. All entries must be postmarked by May 31, 2010 and received by June 7, 2010.
Entries will be judged on originality and creativity, presentation of Red Roof, messaging, memorability and competitive differentiation of the brand. Humor is great and encouraged, but ultimately the winning video must show the hotel chain in a positive light and must inform and encourage potential customers to stay at one of their properties and experience the new free Wi-Fi service.
Red Roof announces new NextGen™ properties
Red Roof proudly announces the opening of two properties showcasing its "NextGen™" product concept. Red Roof Locust Grove, GA, opened its doors on 4/15/09, premiering the first NextGen™ room types, and in late August 2009, Beaumont, TX opened as the first NextGen™ hotel.
While the NextGen™ concept still provides cost-effective economy lodging, this new format offers baths with granite countertops, vessel sinks, rain-flow showers; wireless internet; flat-screen TV's with auto-sensing remote jack packs; spacious workspaces with ergonomic seating; Love-you-LinensTM plus bedding and Smart-by-Design(R) amenities.
The NextGen™ prototype is extremely popular with builders and developers as well, because it delivers mid-scale appeal without mid-scale building costs for developers.
Veterans Advantage Members get 15% discounts by showing their VA Membership Card at Red Roof Inn locations across the country
Red Roof Inn® and Veterans Advantage Inc. announced in July 2009 they will jointly market exclusive 15% discounts on lodging to thank and honor those who served our country and their families. The special offer will be available at all Red Roof locations nationwide and recognize all Veterans Advantage members.
The discounts will be administered through Veterans Advantage, a leading nationwide membership benefit provider for U.S. Active Duty military, Veterans, National Guard, Reserve and their families. All active cardmembers qualify for the discount and new members are encouraged to enroll in a 30-day trial to get these discounts immediately.
“We are very excited to launch another exclusive travel benefit for our members, especially from Red Roof, a premier provider in the economy lodging space,” according to Scott Higgins, CEO of Veterans Advantage. “We are proud to be serving those who have served with this important benefit that acknowledges their service to the country.”
Veterans Advantage members can show their active Veterans Advantage card when they check in at Red Roof locations to enjoy these special discounts.