Red Roof Selected as #1 Economy Hotel in 2011
Brand Receives Accolade for Second Year in a Row _300x82.jpg)
by the ReviewMetrix™ Consumer Satisfaction Index
Red Roof® is ranked number one, once again! For the second year in a row, Red Roof has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index.
Based on Trip Advisor® online reviews, guests ranked Red Roof’s rooms, _rs_214x121.jpg)
service and overall value higher than its economy brand competitors. ReviewMetrix was created in partnership with Trip Advisor by Market Metrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.
“Our customers come first and it’s essential that we listen to their changing needs and give them what they want, especially in this highly competitive environment,” said Red Roof President Andrew Alexander. “The recognition we received as the #1 ranking on the Customer Service Index by ReviewMetrix for the second year in a row, validates that the Red Roof offer of `Nice Place. Nice Price' resonates with our customers.”
Indicative of its customer loyalty, Red Roof ranked the highest across all categories which include location, service, value, cleanliness, rooms and overall ranking. Red Roof surpassed its economy lodging competitors on the 100 point scale across all categories.
“Consumer reviews of hotels provide honest insights about the guest experience,” said Jonathan Barsky, Ph.D. Co-founder of Market Metrix and Chief Research Officer. “Red Roof's excellent customer reviews, significantly outscoring their competitors in 2011, point to a keen ability to understand and deliver what guests want across a very demanding client base.”
To learn more about Red Roof or to sign up to become a member of RediCard®, visit www.redroof.com.