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Red Roof® announces 24 hour Cyber Monday sale

11/01/2011


RED ROOF® ANNOUNCES 24-HOUR CYBER MONDAY SALE

15% discount makes travel more affordable for Americans during the holiday season

COLUMBUS, Ohio – November 1, 2011 – Holiday shoppers, start your computers! Red Roof® is going on sale for 24 hours this “Cyber Monday”! The leader in the economy hotel market is making travel more affordable for families this holiday season by offering an enticing 24-hour “Cyber Monday” sale on Monday, November 28, as Americans are at home recovering from their Thanksgiving feasts.

Starting at 12:00 a.m. on Monday, November 28, through 11:59 p.m. that same day, Red Roof is offering guests a 15 percent discount on their next hotel stay at participating hotels nationwide when they book online, using VP+® code 608270. Travelers will want to take advantage of this winter deal to visit friends and family during the time of year when travel expenses really start to add up.

Cyber Monday, the online shopping day following the start of the holiday shopping season on Black Friday, is becoming increasingly popular as shoppers seek to avoid the crowded malls by shopping for deals online from the comfort of their homes.

“Red Roof is always looking for ways to offer its guests the best value, especially in these tough economic times,” said Red Roof Senior VP of Marketing Marina MacDonald. “Despite the slow economic recovery this year, we are finding that travelers continue to take trips when there are value-added deals to be had, especially road trips during the holidays to visit loved ones.”

To be the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign up to become a member of RediCard®, Red Roof’s loyalty program. RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.

For more information or to take advantage of savings at Red Roof, please visit redroof.com.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort. Red Roof’s new NextGen® hotels feature sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.


Contacts

Paulina Garcia
Hill + Knowlton Strategies
alicia.rainbolt@hillandknowlton.com
212.885.0300

Caroline Davis
Hill + Knowlton Strategies
caroline.davis@hillandknowlton.com
212.885.0300