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Red Roof® kicks off the holidays with 15% off Food Pantry promotion

11/14/2011


RED ROOF® KICKS OFF THE HOLIDAYS WITH 15% OFF FOOD PANTRY PROMOTION

Guests receive discount when bringing a non-perishable food item November 14 – December 26

COLUMBUS, Ohio – November 14, 2011 – ‘Tis the season… to give back! Red Roof® is giving back to local communities this holiday season by encouraging guests to bring one non-perishable item for the local food pantry, for which Red Roof will give 15 percent off their stay!

“With one in ten Americans out of work, we understand the need for value more than ever in this economy,” said Red Roof SVP Sales & Marketing Marina MacDonald. “With our holiday promotion, we are working to give back to the local communities Red Roof calls home, while giving our guests an even better value proposition during the holidays.”

Guests may participate in this philanthropic promotion beginning November 14 through December 26 by bringing a non-perishable food item with them at check in.

Nicest Price® – Red Roof’s advance purchase offer – is giving guests up to 20 percent off on Thanksgiving and Christmas Days when guest book at least 10 days in advance! When guests book their stay at least 10 days in advance they can receive up to 20 percent off at participating properties. A full advance payment is required at the time of booking, including room charge and all applicable taxes. This offer is only available at select properties and cannot be combined with any other promotions. Blackout days may apply. The Nicest Price offer must be booked in advance on redroof.com or by calling 800.RED.ROOF (800.733.7663).

To be the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign up to become a member of RediCard®, Red Roof’s loyalty program. RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.


Contacts

Paulina Garcia
Hill + Knowlton Strategies
alicia.rainbolt@hillandknowlton.com
212.885.0300

Caroline Davis
Hill + Knowlton Strategies
caroline.davis@hillandknowlton.com
212.885.0300