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Red Roof® offers tips to save on summer travel

07/13/2011


RED ROOF® OFFERS TIPS TO SAVE ON SUMMER TRAVEL

Stay Cool and Save Big with Red Roof’s Coupon Book, One Tank Trips and More!

COLUMBUS, Ohio – July 13, 2011 – Summer is finally here, ushering in family road trips, vacations at the beach and travel to local waterparks to keep cool. But with gas prices soaring, it seems travelers are reevaluating their travel plans for summer. According to AAA®, there were 1 million less people traveling on the roads this July 4, 2011, compared to Independence Day 2010. Red Roof®, the trusted economy lodging brand, is to the rescue with helpful tips for saving while on the road!

“Red Roof knows the importance of a summer vacation for our guests,” says Red Roof President Andrew Alexander. “As gas prices present a challenge for customers looking to take their summer vacation by car, we are putting cash back in their pockets, with savings across multiple categories found in our Summer Coupon Book and our very own travel tips for savvy summer travel.”

1. Take a one tank trip. With gas prices nearing $4 a gallon, travelers are looking for ways to save on summer travel. Keep money in your pocket by taking a trip nearby and choosing economical lodging, such as Red Roof! Plus, guests will receive a Coupon Book packed with great savings toward their summer travel.

2. Take the most fuel efficient vehicle you own. If your car is a gas guzzler, the trick may be to take one that gets better gas mileage.

3. Plot the most efficient route. Now there’s an app for that! The AAA Fuel Cost Calculator allows travelers to now input the make, model and destination into various phone apps, and see how much would be spent on gas.

4. Use your smart phone to locate the best gas prices. Use your iPhone®, DROID® or BlackBerry® to go online and compare gas prices in your area. Gasbuddy.com, Gaspricewatch.com and more can show travelers where to save at the pump.

5. Slow down for greater fuel efficiency. Slower driving will actually put money back in your pocket! Every 5 mph over 60 mph adds approximately 24 cents a gallon to the price of gas. Slow down, be safe and save money.

For more information or to take advantage of summer savings at Red Roof, please visit redroof.com.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort. Red Roof’s new NextGen® hotels feature sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.


Contacts

Paulina Garcia
Hill + Knowlton Strategies
alicia.rainbolt@hillandknowlton.com
212.885.0300

Caroline Davis
Hill + Knowlton Strategies
caroline.davis@hillandknowlton.com
212.885.0300