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Red Roof® selected as #1 Economy hotel in 2011

02/03/2012


RED ROOF® SELECTED AS #1 ECONOMY HOTEL IN 2011

Brand receives accolades for second year in a row by the ReviewMetrix™ Consumer Satisfaction Index

COLUMBUS, Ohio – February 3, 2012Red Roof® is ranked number one, once again! For the second year in a row, Red Roof has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index.

Based on Trip Advisor® online reviews, guests ranked Red Roof’s rooms, service and overall value higher than its economy brand competitors. ReviewMetrix was created in partnership with Trip Advisor by Market Metrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.

“Our customers come first and it’s essential that we listen to their changing needs and give them what they want, especially in this highly competitive environment,” said Red Roof President Andrew Alexander. “The recognition we received as the #1 ranking on the Customer Service Index by ReviewMetrix for the second year in a row, validates that the Red Roof offer of “Nice Place. Nice Price” resonates with our customers.”

Indicative of its customer loyalty, Red Roof ranked the highest across all categories which include location, service, value, cleanliness, rooms and overall ranking. Red Roof surpassed its economy lodging competitors on the 100 point scale across all categories.

“Consumer reviews of hotels provide honest insights about the guest experience,” said Jonathan Barsky, Ph.D. Co-founder of Market Metrix and Chief Research Officer. “Red Roof's excellent customer reviews, significantly outscoring their competitors in 2011, point to a keen ability to understand and deliver what guests want across a very demanding client base.”

To learn more about Red Roof or to sign up to become a member of RediCard®, visit www.redroof.com.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.® Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.


Contacts

Caroline Davis
Hill + Knowlton Strategies
caroline.davis@hillandknowlton.com
212.885.0300