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Red Roof® welcomes home American Veterans with 15% off stays

01/09/2012


RED ROOF® WELCOMES HOME AMERICAN VETERANS WITH 15% OFF STAYS

Helps military reconnect with family and friends

COLUMBUS, Ohio – January 9, 2012 – Red Roof salutes our soldiers! Red Roof®, the leader in economy lodging, is showing its loyalty to the U.S. military, honoring America’s brave men and women and their families with a “Welcome Home Vets” promotion at participating properties. Veterans, active or retired military, and their families will receive a 15 percent discount on bookings for travel through March 31, 2012.

“In the wake of President Obama’s announcement that he would send all troops home from Iraq by Christmas, Red Roof wanted to show its appreciation for all of those men and women who put their lives on the frontline for their country,” said Red Roof Senior Vice President of Marketing Marina MacDonald. “The promotion is just a small token of Red Roof’s dedication to and appreciation of our soldiers, offering an affordable travel option for those military and their families in 2012.”

The “Welcome Home Vets” promotion can be booked starting January 9 through March 31 using VP+® code 608084. Veterans must have a valid military ID and family members of veterans will be required to name their veteran’s unit. The promotion cannot be combined with any other offer and blackout dates apply. Please visit http://www.redroof.com/red-hot-deals/15-percent-off-for-military-friends-and-family for more information on the promotion.

What’s more, the first 2,012 individuals to sign up to become new members of RediCard®, Red Roof’s loyalty program, in January will receive 3,000 bonus points: half-way to a free night! Miss the cut off? Red Roof will still give 1,500 bonus points to all of its new RediCard members in January 2012. RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.

To learn more about Red Roof or to sign up to become a member of RediCard®, visit www.redroof.com.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.® Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.


Contacts

Paulina Garcia
Hill + Knowlton Strategies
alicia.rainbolt@hillandknowlton.com
212.885.0300

Caroline Davis
Hill + Knowlton Strategies
caroline.davis@hillandknowlton.com
212.885.0300