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Announcements

Collection of press releases & news.

 NEWS & ANNOUNCEMENTS

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Red Roof® Naples Re-Opens with NextGen Design

10/09/2012


FOR IMMEDIATE RELEASE

                                          

MEDIA CONTACTS:                                                                             

Paulina Garcia / Lindsey Norris

Hill+ Knowlton Strategies

305.443.5454                                        

paulina.garcia@hkstrategies.com

lindsey.norris@hkstrategies.com

 

 

RED ROOF® NAPLES REOPENS WITH NEXTGEN DESIGN

 

Heated Pool, Hot Tub, Fire Pit, Flat Screen TV’s And All New Room Designs Will Give Guests A Nice Place At A Nice Price.

 

Columbus, OH – October 2, 2012 – Upscale experiences at economy prices. It’s what Red Roof®’s NextGen properties promise - and deliver - and the company has done it again, this time in Naples, Florida where the brand is set to celebrate the grand reopening of its Davis Boulevard property on October 25, 2012. Recently renovated to the highest NextGen standards, this stunning Red Roof Inn & Suites Naples property is just a few short minutes’ drive to the fabulous Fifth Avenue of Downtown Naples and sandy beaches!

“The grand re-opening of the Naples Red Roof property is another milestone in our NextGen rollout,” says Andrew Alexander, President, Red Roof. “Red Roof is investing in the local market by completely renovating this property, by adding a fire pit, and bedecking the heated pool and hot tub; along with excellent attractions all around the city, this Inn will itself become a destination for anyone traveling to Naples.”

The 157-room property features all new rooms with flat screen TV’s, updated amenities and technology strips, vessel sinks and all new furniture and artwork. Additional features include free gourmet coffee and USA Today® in the lobby, voicemail and cable TV (including HBO®), micro-fridges are available in select rooms and all rooms offer free Wi-Fi. In addition, this property boasts 30 suites with full kitchens, pull-out sleeper sofas, iron and ironing boards, and blow dryers.

As part of the grand reopening of the property, Red Roof is offering a 20 percent discount when guests stay now through October 31, 2012. Additionally, RediCard® members will receive double points for their stay now through October 31, 2012.

“Red Roof has completed another NextGen property renovation proving once again we are constantly thinking about how we can continue to appeal to existing guests and entice new travelers to come through our doors,” says Alexander. “Red Roof is continuing to remodel properties to our NextGen blueprint, giving travelers a nice lodging experience at a nice price.”

The Red Roof Naples property is also just two miles away from Naples’ beautiful white sandy beaches. Guests can also experience the Naples Pier, Third Street Shopping in Historical Naples and enjoy downtown Fifth Avenue for shopping, dining and entertainment, all within minutes of the property.

For more information or to reserve a room at the Red Roof Inn & Suites Naples, please call (239) 774-3117 or visit www.redroof.com.

The Red Roof Inn & Suites Naples’ Grand Re-Opening Open House will take place at the property, located at 1925 Davis Boulevard, Naples, FL 34104 on Thursday, October 25 from 4:00pm – 7:00pm. The event will showcase Red Roof’s stunning new NextGen property as refreshments will be served, prizes given away, and a special musical guest entertains guests. Please RSVP to Natalie Turner at nturner@redroof.com.

About NextGen

Red Roof’s $120 million NextGen nationwide renovations began early this year and more than 20 properties are benefitting from completed renovations. By spring 2013, Red Roof will implement new 32- or 37-inch flat screen TVs in all properties nationwide and will continue to renovate its more than 350 properties nationwide.

 

Every NextGen room will feature technology strips to charge a smart phone, e-reader or laptop. Red Roof NextGen remodeled properties now featurewood-paneled flooring and area rug-style carpeting under the beds to provide warmth. Enhanced showerheads, soft goods and lighting, and more bathroom counter space with vessel sinks are being brought in to complete the enhanced experience.

For more information or any of these properties and for reservations, please visit www.redroof.com.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.  Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room.  Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit www.redroof.com and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

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Contacts

Paulina Garcia
Hill & Knowlton
paulina.garcia@hkstrategies.com
(305) 443-5454

Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454