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Announcements

Collection of press releases & news.

 NEWS & ANNOUNCEMENTS

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Red Roof® Salutes Veterans with Special Discount and a Partnership with FITCO Cares

11/02/2012


COLUMBUS, Ohio – November 1, 2012 As they return to the U.S., America’s veterans spend months, even years re-building their lives with the help of family, friends, organizations and communities. As it has done every year, Red Roof® is showing its support of America’s soldiers (veterans and active duty military) with a special 15 percent discount for the month of November, Veterans Appreciation Month. This year, Red Roof is taking its support even further introducing its new partnership with the FITCO Cares Foundation which provides free fitness equipment, personal training and life coaching to in-need veterans with disabilities.

Red Roof has launched a month-long campaign to raise funds for the foundation on its Facebook™ page. For every “like” the company receives this month, Red Roof will donate $1 to the FITCO Cares Foundation.

 

Veterans, active military and their families will be able to utilize their 15 percent discount at Red Roof’s portfolio of almost 350 properties nationwide, to visit friends and family across the country.

 

“Red Roof takes great pride in recognizing our nation’s heroes with our special Veterans offer and our new partnership with FITCO Cares,” says Marina MacDonald, SVP Sales and Marketing, Red Roof Inn.” We deeply thank all the men and women who serve and sacrifice for our country.”

To “like” Red Roof Inn on Facebook™ and support FITCO Cares, please visit Facebook.com/RedRoofInn.

To book Red Roof’s Veterans’ Deal, use code 608455 and visit RedRoof.com or call 800.RED.ROOF (800.733.7663). Proof of present or past military service must be provided. This offer is only available at select properties and cannot be combined with any other promotions. Blackout days may apply.

Believe it or not, the holidays are already fast approaching! Red Roof is getting in the spirit with its advance purchase option, Nicest Price®! When guests book their room 10 days in advance, they will receive up to 20 percent off their stay. A full advance payment is required at the time of booking, including room charge and all applicable taxes. This offer is only available at select properties and cannot be combined with any other promotions. Blackout days may apply. The Nicest Price offer must be booked in advance on RedRoof.com or by calling 800.RED.ROOF (800.733.7663).

To be the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign up to become a member of RediCard®, Red Roof’s loyalty program. RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.  Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room.  Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit redroof.com and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

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Contacts

Paulina Garcia
Hill & Knowlton
paulina.garcia@hkstrategies.com
(305) 443-5454

Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454