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Red Roof® Announces 24-Hour Cyber Monday Sale

11/21/2012


RED ROOF® ANNOUNCES 24-HOUR CYBER MONDAY SALE

Up to 30% off on hotel stays makes holiday travel even more affordable

COLUMBUS, Ohio – November 20, 2012 – Cyber Monday, the best Monday of the year, is just around the corner. Red Roof® is going on sale for 24 hours this "Cyber Monday"! The company is rewarding its guests on November 26 with up to 30% off on rooms booked, for stays through February 28, 2013. Red Roof is joining millions of retailers and companies across the country who are offering discounted online deals just days after the frenzy of Black Friday.

Starting at midnight on Monday, November 26, through 11:59 p.m. that same day, Red Roof will offer guests up to 30 percent off their hotel stay at participating hotels nationwide when they book online at Red Roof.com or by calling 800.RED.ROOF (800.733.7663), using code 608270. Discounts will vary by property. Travelers can take advantage of this promo which allows them to book Red Roof rooms at a discount, making holiday and New Year travel even more affordable.

“Business has grown for Red Roof this year thanks to our loyal guests and consumers seeking a nice place at a nice price,” said Red Roof Senior VP of Marketing, Marina MacDonald. “And although we offer great rates all year round, on Cyber Monday we give back to our guests with discounted deals that will help them enjoy the holidays even more during the time of year when travel expenses really start to add up.”

To be the first to hear about Red Roof’s best deals, travelers should visit RedRoof.com and sign up to become a member of RediCard®, Red Roof’s loyalty program. RediCard members receive 48 hours advance notice of promotions and exclusive offers.

For more information or to take advantage of savings at Red Roof, please visit RedRoof.com or call 800.RED.ROOF (800.733.7663).

About Red Roof®
Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.  Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room.  Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit redroof.com and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

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Contacts

Paulina Garcia
Hill & Knowlton
paulina.garcia@hkstrategies.com
(305) 443-5454

Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454