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Red Roof® Provides Full Transparency for Guests with TripAdvisor Reviews

12/18/2012


FOR IMMEDIATE RELEASE

 

MEDIA CONTACTS:                                                                             

Paulina Garcia / Lindsey Norris

Hill+Knowlton Strategies

305.443.5454

paulina.garcia@hkstrategies.com

lindsey.norris@hkstrategies.com

 

Red Roof® Provides Full Transparency for Guests with TripAdvisor Reviews

Guests at Any Location Will Know What to Expect When Booking Their Stays

 

COLUMBUS, Ohio – December 13, 2012Red Roof® has partnered with TripAdvisor® - a popular site for savvy travelers – to provide reviews of all hotel locations on redroof.com. Instead of searching separately for reviews of a hotel, anyone who goes to redroof.com and searches for a location will have instant access to the reviews left by previous guests on TripAdvisor® right there in their search results.

“We value guest experiences at Red Roof Inn and know that our guests will appreciate the knowledge, insight, opinions and feedback of those who have stayed before them,” says Marina MacDonald, SVP of Sales & Marketing, Red Roof Inn. “The TripAdvisor® function right on our website is our way of being fully transparent and open with our loyal customers. We want them to know what to expect when staying with us no matter where or when.”

Reading guest feedback on a consistent basis has also provided General Managers with a great tool to continually improve and enhance guest stays, ensuring they return over and over again and/or seek out the brand wherever they travel. At a time when travelers have a host of effective online portals to add their voice, compare experiences or seek information and opinions, Red Roof Inn understood that it was imperative that they immediately plug guests into what others were saying and share those conversations in a productive and positive way.  All reviews are subjective and kept as-is.

For instance, current (abbreviated) TripAdvisor® reviews for Red Roof’s Miami property and Red Roof’s San Francisco property include:

“Prior to our Caribbean Cruise from Miami, we stayed at the Red Roof Inn.... very clean....just what you need for an overnight stay prior to a cruise...they pick you up from the airport and transport you to the hotel...then take you to the cruise port in the a.m....” – Red Roof Miami Airport

 “… The location of the hotel is great, near the bay where there are walking paths. The hotel rooms are very clean… there is a restaurant on site open 24 hours. The shuttle runs 24 hours, every 20 minutes, so it was easy getting to the airport (10-15 minutes) and easy on the return as you don't have to call for the shuttle. Red Roof is popular with airline personnel and it will be our hotel of choice when flying abroad.” – Red Roof San Francisco

TripAdvisor® features reviews and advice on hotels, resorts, flights, vacation rentals, vacation packages, travel guides, and other travel-related experiences. It is available to travelers around the world, providing a forum for the exchange of ideas, advice, information and feedback.

Travelers interested in knowing what others have to say about a Red Roof near their destination can visit redroof.com, enter the city of their choice and then be given instant access to TripAdvisor® reviews. They can also become Redicard members and for access to current Red Hot Deals. Red Roof Inns are pet-friendly properties, offering fee-free stays for pets at more than 350 properties.

For more information and to book, please visit RedRoof.com or call 800.RED.ROOF (800.733.7663).

About Red Roof®
Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.  Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room.  Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit redroof.com and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

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Contacts

Paulina Garcia
Hill & Knowlton
paulina.garcia@hkstrategies.com
(305) 443-5454

Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454