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Get "Redi"! Red Roof® to Register its One Millionth RediCard® Reward Program Member by Year End

10/24/2013


GET “REDI”! RED ROOF® TO REGISTER ITS ONE MILLIONTH REDICARD® REWARD PROGRAM MEMBER BY YEAR END

The one millionth guest to sign up for the rewards program will earn 1,000,000 bonus points, good for  166 free nights over five years at Red Roof®!

 

Columbus, Ohio – October 23, 2013 – There’s never been a better time to enroll in Red Roof’s® guest rewards program, RediCard®, as the brand prepares to enroll its one millionth guest! The lucky registrant is set to earn a wealth of awards and bonuses including 1,000,000 bonus points (equivalent to 166 free room nights), a party at the Inn where the guest is staying when they registered, complete with a cake, balloons and a celebration, a certificate announcing the winner as the one millionth member and inclusion in future Red Roof® RediCard® promotions.

The RediCard® program allows valued guests to take advantage of membership perks year round including: express check-in, bottled water upon arrival and each night of their stay, reward points that never expire as long as guests continue to stay with Red Roof®, a member-only toll-free reservation line, early notice and exclusive offers for RediCard® members, online, member-only access to account information and a courtesy hold for late arrivals.

“The RediCard® program is the richest reward program in the economy lodging segment,” says Marina MacDonald, SVP, Sales & Marketing Red Roof®. “Reaching the one millionth RediCard® member is such a milestone for us. It proves how integral the membership is to our loyal customers and the program’s growth illustrates guests’ enthusiasm for our brand.”

The promotion is valid for first-time RediCard® registrants only and the hotel chain is encouraging guests to run, not walk, to the nearest Red Roof® to register, as the countdown is on; on-line enrollment in RediCard® is also an option.

The one millionth member[1] is expected to be identified and announced as early as December. In the meantime, Red Roof® guests can expect to see a big push around the one millionth sign-up including emails, counter cards at properties and of course, social media.

Red Roof Inns® are pet-friendly properties, offering fee-free stays for pets at more than 350 properties. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).


About Red Roof®

Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has over 350 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof’s NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+® enhanced offering that promises guests an enhanced experience at a value price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof® also offers franchisees One Brand. One Focus™. Red Roof’s loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof®you stay happy, pets stay free’ as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

MEDIA CONTACT:                                                                               

Lindsey Norris

Hill + Knowlton Strategies

305.443.5454

lindsey.norris@hkstrategies.com



[1] Disclaimer: Must be new member, no previous member history; must be current without any balances for previous stays. Points will be added to member’s account in equal increments of 200,000 per year for five years generating approximately 33 free nights per year; free nights are not transferable and must be used within 12 months of issuance.


Contacts

Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454