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Red Roof Inn® Promotes Dan Russell to Senior Vice Preisdent of Operations

02/04/2014


FOR IMMEDIATE RELEASE

RED ROOF INN® PROMOTES DAN RUSSELL TO SENIOR VICE PRESIDENT OF OPERATIONS

Columbus, Ohio – January 31, 2014 – Red Roof Inn, a leader in the economy lodging sector, has promoted Regional Vice President, Dan Russell to Senior Vice President of Operations, effective immediately. Russell will oversee operations including all initiatives relative to quality, sales and finance for District 1 and report directly to Red Roof President, Andrew Alexander.

"Dan has worked in a variety of operational roles at both the Corporate and Franchise levels. His passion for service excellence has made him a valuable leader at the senior level and in the field," says Andrew Alexander, President, Red Roof Inn. "His longstanding commitment to Red Roof Inn demonstrates his passion for the hospitality industry and the Red Roof brand. He consistently delivers at the highest levels."

Russell started his career as a night auditor at the brand’s Flint, Michigan property. He is a six time recipient of the Red Roof Sales Award of Distinction, serves on Red Roof’s esteemed Manager’s Council and was named GM of the Year in 1994. He is active in his community as a volunteer with Toys for Tots and Mott’s Children’s Hospital. In 2014, Russell will celebrate his 30th anniversary with Red Roof Inn.

About Red Roof® Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to "Adding More Wow to Your Stay!™". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.


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Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454