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The King has checked in at Red Roof Inn®



Red Roof® Celebrates New Superior King Rooms with FREE Travel Mugs, Mardi Gras King Cake and 500 RediCard Bonus Points in March

COLUMBUS, Ohio – March 1, 2011Red Roof®, the leader in economy lodging, is rolling out new rooms that are fit for a King!

Red Roof’s Superior King Rooms build upon the brand’s original King Rooms with value-added additions that further cater to the needs of travelers, offering more comfort and productivity on the road. Superior King Rooms feature 30 percent more space and amenities such as an in-room coffee maker, microwave, refrigerator and a large, well-lit work station.

“In the hotel industry, new always wins,” says Red Roof President Andrew Alexander. “Our goal is to continue to present the customer with a fresh, modern look that will encourage them to choose a Red Roof for their next trip.”

On Mardi Gras Day, March 8, Red Roof will continue the king-size celebrations by giving away a free travel mug to guests at Red Roofs across the country, while supplies last. In celebration of the new Superior King Rooms, and in the spirit and season of Mardi Gras, Red Roof will also be serving up “Superior” King Cake, a traditional Mardi Gras dessert, in all participating property lobbies.

One lucky guest at each property who gets the special King Cake baby, will not only get good luck for the next year, but will also receive a Red Roof VIP pass, good for one complimentary night stay at a Red Roof.

Members of Red Roof’s loyalty program, RediCard®, will also receive 500 bonus points when booking a stay in a Superior King Room during the month of March. Not a member? Enroll today at

Red Roof is recognized as a Nice Place. Nice Price.™ for guests and is known for its Nicest Price™ advance purchase program. The Nicest Price program awards 20 percent off when guests book and pay 20 days in advance. Guests can also receive 10 to 15 percent off when they book and pay at least 10 days in advance.

For more information or to book a stay at Red Roof, please visit

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort. Red Roof’s new NextGen® hotels feature sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain. Red Roof, known as a Nice Place. Nice Price™, offers consumers and franchisees one brand with one focus. Most recently, Red Roof launched its Nicest Price™ advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit


Paulina Garcia
Hill + Knowlton Strategies

Caroline Davis
Hill + Knowlton Strategies