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Red Roof® celebrates pets in April with 15 percent savings



Redi-For-Spring RediCard® Sweepstakes for FREE Night Stays!

COLUMBUS, Ohio – April 4, 2011Red Roof®, the leader in economy lodging, is rewarding pet owners and loyal guests with special savings and sweepstakes in April!

In honor of Pet Owners Day, April 18, Red Roof is luring pet lovers with a 15 percent discount throughout the month of April, when guests check in with their pets at a Red Roof property and refer to VP+® code 605422.

“We know that the economic state in the U.S. is rough on our customers,” says Red Roof SVP Sales & Marketing Marina MacDonald. “We also know our guests love to travel with their pets, so Red Roof is making it easy to save. There is never a charge or deposit required for your pet when staying at Red Roof.”

Red Roof hotels across the country will also be providing special treats for their four-legged customers upon check in with their owners.

Red Roof welcomes pets year round, at no additional charge to guests, at nearly 350 locations across the U.S. At Red Roof, you stay happy, pets stay free!

What’s more, members of RediCard®, Red Roof’s loyalty program will be automatically entered in the Redi-for-Spring Sweepstakes each time they stay at a Red Roof in April, with or without, Fido or Fluffy!

Loyal Red Roof customers can win big with the Redi-for-Spring Sweepstakes! Prizes include: a year of free nights at Red Roof (three nights per month for a total of 36 nights); three winners will receive one week of free nights (seven nights total); and 100 winners will each receive one free night at a Red Roof. Sweepstakes ends April 30, 2011. For additional details about the Redi-for-Spring Sweepstakes and official rules, please visit our information page on

Not a RediCard member? Join RediCard in April and you’ll automatically receive an entry just for joining! Simply ask for an application or join online at

For more information or to take advantage of spring savings at Red Roof, please visit

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort. Red Roof’s new NextGen® hotels feature sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.™ is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price™ advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit


Paulina Garcia
Hill + Knowlton Strategies

Caroline Davis
Hill + Knowlton Strategies