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Red Roof® honors Veterans with 15% off in November



Extra 11% savings on Veterans Day, November 11, 2011, for up to 26% off!

COLUMBUS, Ohio – October 25, 2011 – Three cheers for the Red (Roof), white and blue! November is Veterans Appreciation Month and Red Roof® is saluting our nation’s brave men and women with a special 15 percent discount for the entire month, as well as an additional 11 percent off when you stay on Veterans Day, November 11! This means veterans can save a total of up to 26 percent when staying at a participating Red Roof on Veterans Day!

Veterans and active or retired military can take advantage of these deals the entire month of November. It’s Red Roof’s way of giving back to the brave men and women who put their lives on the frontline, leaving their families behind to protect our freedom through their service.

“Red Roof shows appreciation for veterans with a special rate year round,” said Red Roof SVP Sales & Marketing Marina MacDonald. “But with Veterans Appreciation Month this November we have the opportunity to really celebrate our military men and women with a special, increased discount as the holiday travel season gets under way.”

This offer is only available at select properties and cannot be combined with any other promotions. Blackout days may apply. Proof of present or past military service must be provided. To book the month long Veterans Day special reference VP+® code 604287; to receive the special 26 percent discount for staying with Red Roof on Veterans Day, November 11, reference VP+ code 611404. Call 800.RED.ROOF (800.733.7663) or book online at

Believe it or not, the holidays are already fast approaching! Red Roof is getting in the spirit with its advance purchase option, Nicest Price®! When guests book 10 days in advance for both Thanksgiving and Christmas Days, they will receive up to 20 percent off their stay. A full advance payment is required at the time of booking, including room charge and all applicable taxes. This offer is only available at select properties and cannot be combined with any other promotions. Blackout days may apply. The Nicest Price offer must be booked in advance on or by calling 800.RED.ROOF (800.733.7663).

To be the first to hear about Red Roof’s best deals, travelers may visit and sign up to become a member of RediCard®, Red Roof’s loyalty program. RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort. Red Roof’s new NextGen® hotels feature sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit


Paulina Garcia
Hill + Knowlton Strategies

Caroline Davis
Hill + Knowlton Strategies