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Red Roof® is Official Accommodation Partner of Pelotonia Bike Tour for Cancer Research



MEDIA CONTACTS:                                                                             
Caroline Davis
Hill+ Knowlton Strategies
Riders will receive 20% off stays at Red Roof Columbus Downtown property during Pelotonia weekend, Aug. 10-12
COLUMBUS, Ohio – July 11, 2012 Calling all riders! Red Roof®, the leading economy lodging brand, is also now the official accommodation partner for the Pelotonia cycling event. More than 6,000 riders will gear up to participate in the three-day bike tour to fundraise for cancer research, Aug. 10-12, 2012.
As the official accommodation partner, Red Roof is offering all riders a relaxing nights’ rest in a NextGen® renovated clean, comfortable and affordable room in preparation for the ride. Red Roof is providing Pelotonia participants with 20% off their stay the weekend of Aug. 10-12 when booking at the Red Roof Columbus Downtown Convention Center property. The Columbus property is centrally located near the Columbus Commons, where the bike tour begins.
Red Roof’s own SVP Sales & Marketing, Marina MacDonald, will be riding in this year’s Pelotonia tour once again, the third time she has participated.
“Red Roof is a proud official partner of  Pelotonia tour  and applauds its efforts in the fight to end cancer,” said MacDonald. “Red Roof has a deep commitment to philanthropy and helping those in need.”
In its fourth year, Pelotonia maintains its one goal: end cancer. This is the driving force behind the thousands of committed participants who each donate their entire fundraised capital from friends and family towards cancer research at The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute. Thanks to the generosity and commitment of all participants, volunteers and partners, like Red Roof, the Pelotonia movement has raised over $25 million toward life-saving cancer research in the past three years.
“We are pleased to welcome Red Roof Inn to the Pelotonia community,” said Tom Lennox, Chief Executive Officer, Pelotonia. “We thank them for their generosity and their commitment to our One Goal: End Cancer.”
More than 10,000 supporters are expected for Pelotonia 2012. To learn more about Pelotonia, please visit
For more information and to take advantage of the Pelotonia discount savings and others at Red Roof, please visit Proof of participation in the event must be shown upon check-in. To book this deal, please call 1-800-RED ROOF (1-800-733-7663) or visit and mention VP+ Code 606023.
About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised, corporate-managed and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.  Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room.  Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit


Caroline Davis
Hill + Knowlton Strategies