NEWS & ANNOUNCEMENTS
Red Roof® Naples Re-Opens with NextGen Design
FOR IMMEDIATE RELEASE
Paulina Garcia / Lindsey Norris
Hill+ Knowlton Strategies
RED ROOF® NAPLES REOPENS WITH NEXTGEN DESIGN
Heated Pool, Hot Tub, Fire Pit, Flat Screen TV’s And All New Room Designs Will Give Guests A Nice Place At A Nice Price.
Columbus, OH – October 2, 2012 – Upscale experiences at economy prices. It’s what Red Roof®’s NextGen properties promise - and deliver - and the company has done it again, this time in Naples, Florida where the brand is set to celebrate the grand reopening of its Davis Boulevard property on October 25, 2012. Recently renovated to the highest NextGen standards, this stunning Red Roof Inn & Suites Naples property is just a few short minutes’ drive to the fabulous Fifth Avenue of Downtown Naples and sandy beaches!
“The grand re-opening of the Naples Red Roof property is another milestone in our NextGen rollout,” says Andrew Alexander, President, Red Roof. “Red Roof is investing in the local market by completely renovating this property, by adding a fire pit, and bedecking the heated pool and hot tub; along with excellent attractions all around the city, this Inn will itself become a destination for anyone traveling to Naples.”
The 157-room property features all new rooms with flat screen TV’s, updated amenities and technology strips, vessel sinks and all new furniture and artwork. Additional features include free gourmet coffee and USA Today® in the lobby, voicemail and cable TV (including HBO®), micro-fridges are available in select rooms and all rooms offer free Wi-Fi. In addition, this property boasts 30 suites with full kitchens, pull-out sleeper sofas, iron and ironing boards, and blow dryers.
As part of the grand reopening of the property, Red Roof is offering a 20 percent discount when guests stay now through October 31, 2012. Additionally, RediCard® members will receive double points for their stay now through October 31, 2012.
“Red Roof has completed another NextGen property renovation proving once again we are constantly thinking about how we can continue to appeal to existing guests and entice new travelers to come through our doors,” says Alexander. “Red Roof is continuing to remodel properties to our NextGen blueprint, giving travelers a nice lodging experience at a nice price.”
The Red Roof Naples property is also just two miles away from Naples’ beautiful white sandy beaches. Guests can also experience the Naples Pier, Third Street Shopping in Historical Naples and enjoy downtown Fifth Avenue for shopping, dining and entertainment, all within minutes of the property.
For more information or to reserve a room at the Red Roof Inn & Suites Naples, please call (239) 774-3117 or visit www.redroof.com.
The Red Roof Inn & Suites Naples’ Grand Re-Opening Open House will take place at the property, located at 1925 Davis Boulevard, Naples, FL 34104 on Thursday, October 25 from 4:00pm – 7:00pm. The event will showcase Red Roof’s stunning new NextGen property as refreshments will be served, prizes given away, and a special musical guest entertains guests. Please RSVP to Natalie Turner at email@example.com.
Red Roof’s $120 million NextGen nationwide renovations began early this year and more than 20 properties are benefitting from completed renovations. By spring 2013, Red Roof will implement new 32- or 37-inch flat screen TVs in all properties nationwide and will continue to renovate its more than 350 properties nationwide.
Every NextGen room will feature technology strips to charge a smart phone, e-reader or laptop. Red Roof NextGen remodeled properties now featurewood-paneled flooring and area rug-style carpeting under the beds to provide warmth. Enhanced showerheads, soft goods and lighting, and more bathroom counter space with vessel sinks are being brought in to complete the enhanced experience.
For more information or any of these properties and for reservations, please visit www.redroof.com.
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