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Red Roof Inn® is Honored for its Technological Innovation with 2013 Hotel Visionary Award




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Paulina Garcia / Lindsey Norris

Hill+Knowlton Strategies





Red Roof Inn® Is Honored For Its Technological Innovation with 2013 Hotel Visionary Award


COLUMBUS, Ohio — April 19, 2013 — Red Roof Inn® has been recognized as a technology innovator brand by the Hospitality Technology (HT) magazine’s 2013 Hotel Visionary Awards. Red Roof was selected as an Infrastructure/Back-Office Technology Innovator for its efforts in overhauling its legacy-interfaced environment. The ultimate solution was a convergence of its PMS and CRS technologies into one consolidated solution. HT annually awards a group of lodging companies for outstanding achievement in delivering technological excellence.


Partnering with Sabre Hospitality Solutions, Red Roof Inn successfully deployed the RediStay PMS, a cloud-based platform that centralizes group sales, interfaces to the website as well as call center agents and GDS/OTAs, and completes back-office accounting with centralized accounts receivable.


"Red Roof's comprehensive technology evolution has been recognized with the 2013 HTF Visionary Award," said Jeff Linden, CIO of Red Roof Inn. "Working with Sabre/SoftHotel, we have consolidated all of our room rate, availability and reservation activity from our contact center,, OTA and property bookings into a single, integrated, cloud-based database. Data is now uniform across all channels, whether it's customers viewing their information on our website or a contact center agent viewing it in the call center."

In its 40th year, the Red Roof brand is doing better than ever, recently earning the highest customer satisfaction score among economy hotels in an analysis by MarketMetrix, a hotel market research firm. Red Roof earned the honor as the company drives business by truly listening to its customers, via guest feedback gathered from online reviews, internal surveys, social media followers and suggestions from those who have stayed with the brand.

Customer reviews have led to Red Roof’s commitment to technological upgrades (and awards for its tech advances) as well as significant room improvements. For instance, by monitoring and responding to online reviews and other customer feedback, the hotel chain found that extra electrical outlets recently installed at just a few properties were a big hit with travelers. Additional electrical outlets in every room is now a brand standard at Red Roof.

Andrew Alexander, President of Red Roof says, “Red Roof continues to put its customers first. In this highly competitive environment, brands that give their consumers what they want, win in the marketplace."  

For more information about Red Roof, please visit or call 1-800-RED-ROOF.

About Red Roof®
Red Roof® is a leader in the economy hotel segment with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort, most recently the brand has announced a multi-million dollar investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.  Red Roof’s new NextGen hotels will feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof’s dedication to providing customers with an affordable stay in a clean, comfortable, and now, modern room.  Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus™ Most recently, Red Roof launched its Nicest Price® advance purchase option, which rewards guests who reserve and pay for their room in advance. Red Roof properties participate in RediCard®, Red Roof's loyalty program. RediCard members are the first to hear about Red Roof's best deals, travelers may visit and sign up to become a member. Red Roof's RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit



About Hospitality Technology

Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes nine times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, Hotel Technology Forum and Restaurant Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Visit Hospitality Technology online at Hospitality Technology is published by media company Edgell Communications, headquartered in Randolph, N.J.



Paulina Garcia
Hill & Knowlton
(305) 443-5454

Lindsey Norris
Hill & Knowlton
(305) 443-5454