NEWS & ANNOUNCEMENTS
Red Roof Inn® is 40 & Fabulous in 2013
FOR IMMEDIATE RELEASE
Paulina Garcia / Lindsey Norris
RED ROOF INN® IS 40 & FABULOUS IN 2013
Forty is the Magic Number All Year Long as Red Roof Kicks Off its 40th Anniversary Celebration
COLUMBUS, Ohio – March 1, 2013 –Red Roof Inn®, the leader in economy lodging celebrates a milestone anniversary this year, marking 40 years in business. Its “ruby” anniversary kicks off in big style with fun, cost-saving deals and promotions from March through October, culminating in a $40,000 Grand Prize for one lucky winner.
“Forty years in business is quite an achievement,” says Marina MacDonald, SVP Sales & Marketing, Red Roof Inn. “This year we’re going all out and including our valued guests in our 40th anniversary celebrations by giving the gift of travel through discounts, deals, promotions and giveaways. Red Roof is a legendary brand that has served travelers for four decades; whether traveling for business or leisure, we want all of our guests to know how much we appreciate their business.”
Red Roof’s 40th anniversary promotions are creative and inclusive. Travelers who stay at a Red Roof Inn this year are eligible for entry into the 40 & Fabulous Sweepstakes, during which the brand is giving away a prize per month leading up to the grand prize of $40,000 in November. Upon check-in, guests will receive a Sweepstakes entry card. At their convenience, guests should go to redroof40andfabulous.com and enter the information and the code from the card to be automatically entered to win the monthly prize and the Grand Prize. In addition to the $40,000 Grand Prize, guests will also be eligible to win:
• One free night at a Red Roof location of winner's choice for 40 winners– March
• 37" Flat Screen Television for 40 winners – April
• 7-day/6-night trip for a family of 4 – May
• NextGen® Flooring Package* for 40 winners– June
• NextGen® Mattress Set for 40 winners– July
• 1973 Classic Car*– August
• 40,000 RediCard® Points equivalent to 6 Free Nights at a Red Roof Inn for 1**– September
• $40,000 Cash Prize for 1– October
*Prizes will be awarded in form of check.
Red Roof is also celebrating its 40 & Fabulous Anniversary by looking back through the years of its valued guests. This year, the company developed a Digital Spot to celebrate guests’ memories and special moments in their lives which have been shared with Red Roof as they travel. To view the Digital Spot please click here.
Travelers may become RediCard® members on redroof.com for access to current Red Hot Deals. RediCard® are members in good standing are automatically entered into the 40 & Fabulous Sweepstakes and are also eligible to win one of eight (8) tablets.
No purchase necessary. Participants must be 18 years old or older. For the Official Rules, please visit redroof40andfabulous.com.
About Red Roof®