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Red Roof Hops into Easter with a Bouquet of a Deal at Inns around the Country

04/15/2014


 

FOR IMMEDIATE RELEASE

 

RED ROOF HOPS INTO EASTER WITH A BOUQUET OF A DEAL AT INNS AROUND THE COUNTRY

Columbus, OH – April 14, 2014 – Easter is the best indicator that Spring has finally arrived and Red Roof Inn® is celebrating the welcome change of season with a bonanza deal at inns around the country that will put a smile on everyone’s face. Travelers who are hitting the road this Easter to visit family and friends can take advantage of 20% off their nightly room rate when they book a room.

“Easter travel is such a tradition and Red Roof is giving everyone who’s leaving home to visit family and friends, the ability to hit the road without worrying about the cost of a hotel room,” says Marina MacDonald, Chief Marketing Officer, Red Roof Inn. “Nice place, nice price is how Red Roof defines itself and for Easter we’re adding peace of mind to that mantra. Travelers are not only getting a good deal when they stay with us but an enhanced experience at a significant cost savings.”

Red Roof’s recent brand extension is doing just that. Committed to ““Adding More Wow to Your Stay!™”, Red Roof PLUS+ features 100% NextGen design plus a 100% smoke free designation, 36HD channels and will also include a new Premium room type. Red Roof’s new Premium room includes all the modern and sleek amenities of the NextGen renovation but also includes complimentary bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as refrigerator, microwave, in-room coffee, iron and ironing board and hairdryer.  Guests will also enjoy enhanced in-room communication and an additional pillow.

Travelers planning an Easter getaway from Thursday April 17 to Sunday April 20, 2014 can hop into savings with 20% off the price of their hotel rooms when they reserve a room starting this Monday, April 14th online at redroof.com. In addition, RediCard® members will receive an additional 250 bonus RediCard points. For a list of participating properties and reservation information, visit http://www.redroof.com/partners/easter/.

Guests can also join in the Easter fun by entering Red Roof’s Easter Egg Hunt. Prizes include a Grand Prize Trip to the 2014 CMA Music Festival! Four second place winners will receive $500 Visa Gift Cards. Start the hunt here via RedRoof.com or Red Roof’s Facebook, Twitter, YouTube, or Pinterest social media pages and enter to win.

 

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.


Contacts

Claire Rocawich
Hill & Knowlton
claire.rocawich@hkstrategies.com
(305) 443-5454