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Pack Your Pet! Red Roof Inn® Announces the Launch of SPOTlight on Pet Travel Sweepstakes

02/03/2015


 

COLUMBUS, Ohio – February 1, 2015 -- Red Roof Inn® is unleashing a SPOTlight on Pet Travel Sweepstakes in celebration of Disney’s 101 Dalmatians Diamond Edition release. Available for the first time on Blu-ray™, Digital HD, and Disney Movies Anywhere. The 30-day sweepstakes starts on February 1 and is accessible through various Red Roof® social channels and online at spotredroof.com. From there, entrants will enter their name and email address for a chance to win the Grand Prize of 10 free nights at any Red Roof nationwide and Disney’s 101 Dalmatians Diamond Edition Blu-ray Combo Pack (Blu-ray + DVD + Digital HD). One First Prize winner will receive a $250 Pet Store Gift Card and 30 Second Prize winners will receive a copy of Disney’s 101 Dalmatians Diamond Edition Blu-ray Combo Pack (Blu-ray + DVD + Digital HD). Red Roof will also provide pet owners a platform to share pictures of their pets through Red Roof social channels and online.

"This is our second strategic partnership with Walt Disney Studios and it is one that benefits each of our core audiences in the best way possible,” says Red Roof Chief Marketing Officer, Marina MacDonald. “As a nationally known pet friendly brand, the SPOTlight on Pet Travel promotion is a natural one for us with great prizing for the lucky winners."

For guests traveling with their furry best friends, Red Roof is offering a National Pet Discount during the month of February. Visitors to the contest site (spotredroof.com) will be able to scratch a SPOT to receive a pet travel discount code. (Blackout dates apply. Subject to availability. Cannot be used with any other discount.)

In addition, Red Roof Inn properties will randomly place one stuffed Dalmatian in 101 guest rooms as gifts to their guests throughout the month of February. There will be a card asking guests to take a picture with their stuffed Dalmatian and post to social media outlets using the hashtag #spotredroof.

Released in 1961, “One Hundred and One Dalmatians” is one of Disney’s most beloved animated films. The film will be released for the first time ever on Blu-ray as part of Disney’s Diamond Collection and will also be making its Digital HD and Disney Movies Anywhere debut this February 10th. This film is rated G.

The SPOTlight on Pet Travel Sweepstakes and National Pet Discount runs from February 1 – 28, 2015. Winners will be selected randomly at the end of the sweepstakes.  To enter log on to spotredroof.com or get social at redroof.com.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has nearly 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

MEDIA CONTACT:                                                                               

Mariam Ali

Hill + Knowlton Strategies

305.443.5454

Mariam.Ali@hkstrategies.com


Contacts

Sarah Kessler
Red Roof Inn
skessler@redroof.com
614-225-5211