NEWS & ANNOUNCEMENTS
Go More. Go Better. Red Roof Inn® Celebrates the Lifestyle Journey of American Travelers
Go More. Go Better.TM
RED ROOF INN® CELEBRATES THE LIFESTYLE JOURNEY OF AMERICAN TRAVELERS
Columbus, OH – It’s not about the destination, but the journey. As more Americans indulge in, and enjoy activities that range from running marathons, to bike tours to music festivals and yoga retreats, they’re also finding ways to afford those lifestyles without breaking the bank. Red Roof Inn’s® guests are among those millions of Americans who are traveling around the country to attend and participate in enjoyable and entertaining activities while saving money by staying at an upscale economy hotel. A stop along their travels rather than a destination, guests are traveling for lifestyle reasons, blending their interests with activities. This month Red Roof celebrates those journeys with its Go More. Go BetterTM campaign, a brand-wide initiative that will incorporate a microsite, contests, social media, videos and promotions.
“Red Roof has become a part of the American lifestyle story,” says Andrew Alexander, President, Red Roof. “With our smartly designed rooms, our guests know they are receiving a lot of value at a great rate. So they can plan to attend that music festival they’ve always wanted to experience, the bike tour or marathon out of state, or that enjoyable weekend-long yoga retreat and return home relaxed and refreshed without breaking the bank and expending hundreds of dollars for an overpriced hotel room. Go More. Go Better.TM is a way for us to acknowledge and reward these travelers who are embracing lifestyle travel.”
Specialized vacations are on the rise. Consumers are increasingly looking to blend their hobbies with their travels, and vacations that focus on the environment, sports, entertainment or yoga/health will see big growth this year. With inspirational moments and events fueling a variety of specialty travel all over the country, Red Roof’s modern, sleek properties are conveniently located to provide travelers stress-free, pleasant stays. Wellness, in particular, is being repackaged in a hip new way for both Millennials and Boomers, who are prioritizing health and well-being as a key part of their lifestyle and leisure pursuits. Wellness tourism is on the rise; the Global Wellness Tourism Congress says wellness travel is already a $439 billion market and predicts growth of 55 percent by 2017.
Multigenerational trips have also become increasingly popular in the past few years with entire extended families planning to either meet-up or travel together to enjoy transformative experiences that the whole family can share. Led up by the matriarchs themselves, multigenerational travel is flourishing with 55 percent of baby boomers traveling to spend time with family to create lasting memories.  In addition, Millennials comprise 32 percent of U.S. travelers and are the fastest-growing age segment in travel. They desire to explore budget-friendly destinations and get the most for their travel dollar.  Festivals and are among some of their favorite activities with dozens to choose from in the coming year including the Bonnaroo Festival in Manchester, Tenn. and the always packed Lollapalooza Music Festival in Chicago.
Red Roof’s Go More. Go Better.TM campaign launches with the Go More. Go Better.TM Memory Maker Contest. Running through May 10th, 2015, Red Roof will encourage their guests to capture their memories, their “travel stories” or a vacation in a text, photo, or video format. Guests can enter this contest through gomoregobetter.com. A Go Pro Camera will be awarded to two first place winners as well as two free nights at any Red Roof and a $100 gas gift card. Second place prize is also a Go Pro Camera and a ten lucky winners will receive a free night at any Red Roof.
Red Roof is also sponsoring the Go More. Go Better.TM Story Tellers Contest. Running through May, guests will be encouraged to submit their travel stories through gomoregobetter.com. Red Roof will choose up to 4 guest stories for production. Additionally, Red Roof will launch a Go More. Go Better.TM Instagram Contest where guests will be asked to follow @redroofinn on Instagram and share their travel photos with #GoMoreGoBetter in the caption.
For more information and to book at Red Roof, please visit redroof.com or call 800.RED.ROOF (800.733.7663).
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 400 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. These hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies