NEWS & ANNOUNCEMENTS
Red Roof PLUS+® Expands Internationally With First Hotel In Japan Opened In July
RED ROOF PLUS+® EXPANDS INTERNATIONALLY WITH FIRST HOTEL IN JAPAN OPENED IN JULY
Demand for the economy lodging brand has led to deal in Japan
Columbus, OH – Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, this time to Japan in the Namba area of Osaka. The former 198-room Floral Inn has become the 224-room Red Roof PLUS+®/Namba-Osaka after undergoing a $14.5 million renovation, including the addition of 26 new guest rooms. The property which has been updated with the standard Red Roof PLUS+ décor and amenities opened on July 15, 2016 and is marketed to domestic, foreign, business and leisure travelers.
“Red Roof’s continued global expansion is a definitive sign of how healthy and in demand our brand is,” says Andrew Alexander, President, Red Roof. “From the Americas to Asia, consumers’ need for comfortable lodging at a value price cannot be underestimated. Red Roof is stepping up to the plate and providing what travelers need in a diverse number of cities around the world.”
The Red Roof PLUS+ in Namba-Osaka is ideally situated near the famous Dotonbori/Sennichi shopping and entertainment district of Osaka which features an extensive array of restaurants, lounges and retail outlets. It is also within minutes of the Namba, Nipponbashi and Shinsaibashi stations, as well as the famous Midosuji shopping arcade.
“At Red Roof our international development and expansion efforts have been extremely successful,” says Phil Hugh, Chief Development Officer, Red Roof. “The opening of the Red Roof PLUS+ in Osaka is a testament to the appeal of the Red Roof brand; its attractiveness to investors and travelers and adds to our growing portfolio of properties in global locations including Brazil and Thailand. Development and growth are intrinsic to Red Roof’s DNA.”
Red Roof opened its first international location in Curitiba, Brazil on September 1, 2015 and the second location in Vitoria, Brazil in April 2016 in partnership with the Brazil-based Nobile Hotels. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty-five years.
Paragon Hotels Limited plans to open a series of new-build hotels across Thailand between 2017-2020, and is actively securing sites in all major tourist locations from Bangkok to Phuket. Paragon Hotels says upholding Red Roof’s high upscale economy hotel standards will be the key to winning guests’ hearts and minds in Thailand as it already has in the U.S.
Red Roof® has pet-friendly properties, offering fee-free stays for pets at over 470 hotels in the U.S. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points and other exclusive offers and services. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 470 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies