Brand Receives Accolade for Third Year in a Row by the ReviewMetrix™ Consumer Satisfaction Index
COLUMBUS, Ohio – February 13, 2013– For the third consecutive year, Red Roof Inn® has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index.
Based on TripAdvisor® online reviews, guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors. ReviewMetrix was created in partnership with TripAdvisor by MarketMetrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.
“This #1 ranking validates that Red Roof continues to put its customers first,” said Andy Alexander, President, Red Roof Inn. “In this highly competitive environment, brands that give their consumers what they want, win in the marketplace. We at Red Roof know that customers are king."
The ReviewMetrix Customer Satisfaction Index rates each review from 0–100 based on key TripAdvisor questions that appear at the beginning of each TripAdvisor survey. Indicative of its customer loyalty, Red Roof surpassed its economy lodging competitors on the point scale, ranking the highest across all categories which include location, service, value, cleanliness, rooms and overall ranking.
“There is no greater recognition than praise from your guests,” said Jonathan Barsky, Ph.D. Co-founder of Market Metrix and Chief Research Officer. “Red Roof Inn continues to build its stellar online reputation by delivering a great hotel experience for a great price.”
To learn more about Red Roof or to sign up to become a member of RediCard®, visit www.redroof.com.