Red Roof Inn® Redefines Winter Travel Image

Red Roof Inn® Redefines Winter Travel

Its upscale economy offering encourages consumers to take that much needed vacation

Columbus, OH – November 6, 2015 – Hibernating at home during the winter months is so 2010. Today, travelers from Boomers to Millennials are doubling down, layering up and taking off to ski destinations, beach getaways, festivals and retreats. Red Roof Inn® has long recognized that winter is a hot zone for travel, offering their renovated and upgraded PLUS+ properties in some of the most coveted destinations around the country. With Premium rooms now available at many of their PLUS+ hotels, Red Roof is redefining winter travel with a high quality experience at an economy price. At a time when 71% of Millennials, 58% of Gen Xers, 49% of Baby Boomers and 45% of older consumers all agree that the cost of leisure travel can be a barrier to planning a vacation[1], pairing a bit of indulgence with a safe budget—within the same experience—makes the Red Roof option the perfect solution.

"Red Roof is redefining the economy lodging and travel space," says Andrew Alexander, President, Red Roof. "We were one of the first companies to extensively renovate a large percentage of our portfolio of properties giving travelers a renovated, upgraded experience without dramatically increasing our prices. With PLUS+ properties everywhere from Malone, New York to Miami, Florida, Red Roof has redefined the expectations and parameters of travel, especially during the winter months, allowing consumers the freedom to plan, book and stay while also saving substantially."

This winter Red Roof is encouraging travelers to not only experience their Premium rooms and PLUS+ properties but to take advantage of the brand’s great discounts and sales. For instance, Red Roof wants to show their support for, and encourage Veterans to stay during the month of November by offering them a 15% discount, November 1–30. To book, guests should call 1.800.RED.ROOF (1.800.733.7663) or they can visit and use the VP+ number 618669. Restrictions apply.

Also, this winter, Red Roof’s popular Cyber Monday sale is back! On November 30th, all guests can receive up to 30% off all bookings. The sale will begin at 12 AM on November 30th and end at 11:59 PM EST. To book, visit or call 1.800.RED.ROOF (1.800.733.7663) and use VP# 620049. The Cyber Monday sale may not be combined with other discounts and is subject to availability at participating properties. Black-out dates apply. The offer is valid for stays through March 31, 2016.

Red Roof® has pet-friendly properties, offering fee-free stays for pets at over 425 hotels in the U.S. For more information and to book, please visit or call 800.RED.ROOF (800.733.7663).


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