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Red Roof® rebrands RediCard® Loyalty Program as RediRewards™: Entices travelers with exclusive rewards, perks and discounts- Beyond Free Nights™

Columbus, Ohio — June 4, 2019 — Red Roof®, the leader in economy lodging, is amping up its successful loyalty program, RediCard®, re-branding it as RediRewards™ and adding a slew of enticing, intuitive components that reward guests on every level. RediRewards invites members to experience a robust program that goes far Beyond Free Nights™ and serves as an umbrella fora variety of desired benefits, not only hotel stays, but a broader loyalty program that can be used for entertainment and everyday needs. A recent study by Eventbrite found that 78% of millennials preferred to spend money on experiences in lieu of physical goods. The redesigned, multifaceted loyalty program, RediRewards, addresses these preferences and encourages its members to access discounts and experiences with everything, from theme parks to theater to homemade meal programs while saving on stays.


"RediRewards is a truly comprehensive loyalty platform across the entire Red Roof portfolio that offers our guests unprecedented opportunities to use their membership for all they want and need, beyond free nights," says Marina MacDonald, Chief Marketing Officer, Red Roof. "We are reaching members at almost every touchpoint of their busy lives, rewarding them with things they love to do as well as with practical services that make their lives easier."


RediReward's RediAccess™ is the centerpiece of the expanded program. RediAccess provides members with thousands of offers, many exclusive, across most consumer categories, simply by logging into their account. They're able to use their RediRewards membership for substantial discounts at restaurants and amusement parks, for air travel and car rentals and even childcare and other lifestyle needs. RediAccess is available via a partnership with LifeMart®. For over a decade, LifeMart has been providing thousands of loyalty programs to associations and employer groups nationwide with special deals on premium products and services offered to their members and employees. With its proprietary, members-only discount shopping website, members can quickly access thousands of discounts and coupons for travel, tickets, electronics, home, entertainment, automotive, grocery, restaurants, services and more. Providing these exclusive savings to members enables loyalty programs and associations to increase their member acquisition, engagement, retention and loyalty.


"Much of Red Roof's success has been built on the brand's loyal core customer base and this partnership rewards their loyalty, offering them even more of everything," says Alex Sherman, senior vice president, LifeMart. "Our well-rounded suite of entertainment and everyday products and services line up perfectly with the needs and wants of Red Roof’s RediRewards members, providing them with a batch of benefits that aligns with their lifestyles, travel plans and daily essentials."


RediShop™ allows members redemption options on gift cards and merchandise. Members can book a room for a 30% discount using RediSave™, one of the most desired new benefits. Guests checking in are able to redeem 3,500 points per night for a 30% discount at Red Roof Inn® and Red Roof PLUS+® properties; 3,000 points per night for a 30% discount at HomeTowne Studios by Red Roof™ and 7,000 points per night for 30% discounts at The Red Collection'" properties. In addition, RediCard points are now identified as RediPoints™. RediPoints can be earned or redeemed at all Red Roof brands: 10 points per dollar at Red Roof Inn, Red Roof PLUS+ and The Red Collection; 5 points per dollar at HomeTowne Studios by Red Roof properties. RediRewards members also enjoy an Advance Purchase Rate, a further $2 discount on Premium rooms at PLUS+ properties as well as complimentary bottled water at check-in.


Industry research finds that retaining customers works. Existing customers spend 67% more than new customers while 82% of U.S. adults say they're loyal to brands. In short, customer loyalty really pays off—and customer loyalty programs end up paying for themselves.


Consumers and guests can learn more about Red Roof's revamped loyalty program, RediRewards, by logging into www.redroof.com/redirewards/why-redirewards. Red Roof is also pet-friendly, with one well-behaved pet welcome per room, nationwide, at no additional cost. For reservations, visit redroof.com or call 1.800.RED.ROOF.

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