Red Roof | Lead With Heart 2025

Lead With Heart

Lead With Heart

Lead With Heart

Lead With Heart, our governance pillar, is designed to ensure we operate with the highest ethical standards. These standards include commitments to our team members and franchisees to work in a safe and harassment-free environment while providing a welcoming stay for our guests.
Ethics and Crisis Hotline

Ethics and Crisis Hotline

One element of our business success is the trust we earn from our team members and franchisees. To create an environment of trust and safety, we have implemented multiple communication channels to ensure we are notified and respond promptly to incidents.

  • Team members and franchisees are encouraged to report any incidents that may be considered an ethical violation to our impartial third-party provider via telephone or email. Reports are tracked confidentially to maintain anonymity. All incidents are followed until an appropriate course of action is identified.
  • Franchisees are required to report safety issues, criminal activity, public impact incidents and possible human trafficking to the crisis hotline. This third-party hotline is monitored 24/7 by the crisis communication team. All reported incidents are reviewed, and the appropriate actions are taken.

Red Roof’s legal team monitors pending legislation regarding applicable laws and regulations.

Taking a Stand Against Human Trafficking

Red Roof supports various human trafficking prevention organizations and events, including the American Hotel & Lodging Association Foundation’s No Room for Trafficking initiative (NRFT), as well as serving on the NRFT Board. Red Roof has also partnered with several law enforcement task forces focusing on human trafficking prevention efforts.


One hundred percent of Red Roof properties and brand team members undergo an annual virtual training on human trafficking prevention. Additionally, in-person human trafficking prevention training opportunities were conducted at all franchisee regional meetings and the brand team member Mid-Year Meeting in 2025.

Compliance Auditing

An audit of the consolidated financial statements of Red Roof Franchising is completed annually. These financial statements include the balance sheets, statements of operations, statements of changes in members’ equity, statements of cash flows and related notes. The audit is coordinated and managed by the finance team, with support from other departments as needed. Plante Moran, an independent certified public accounting firm, conducts the annual audit in accordance with auditing standards generally accepted in the United States. Auditors obtain sufficient and appropriate audit evidence to provide the basis for an opinion as to the company’s consolidated financial statements. Plante Moran issues an independent auditor’s report, addressed to the board of directors, containing their opinion in accordance with accounting principles generally accepted in the United States.

Information and Technology Security

Red Roof complies with all relevant data privacy and data security laws. Red Roof’s legal team tracks pending legislation to ensure that Red Roof complies fully with all laws and regulations. Red Roof is fully compliant with the Payment Card Industry Data Security Standards (PCI DSS) and undergoes annual audits and quarterly scans by an external PCI-certified assessment firm.
Privacy Policy

Privacy Program

Because we take the privacy of our guests, team members and franchisees seriously, we publish the Red Roof privacy policy on our website and provide individuals with a means to exercise their privacy rights under applicable laws. To learn more, please see our complete privacy policy here.

Learning and Development

Learning and Development

Red Roof is committed to providing team members with opportunities to maintain and develop new job-related skills. These skills may be suited to a current role but also can prepare team members for the next step in their career path.


Our dedicated learning platform, RED Academy, enables team members, franchisees and franchisee employees at all levels to access thousands of courses to broaden their understanding of our business.


Red Roof also provides its brand team members with a robust tuition reimbursement program.

Health and Wellness

Health and Wellness

Red Roof is committed to the health and wellness of our team members!


Red Roof participated in the Columbus Community Cup, a one-day athletic challenge against other Columbus-based companies in field-day activities. The event highlights team-building, camaraderie and fun alongside wellness and helping the community.


Red Roof has an Employee Assistance Program, a benefit for all team members, to support mental health and improved financial literacy. The Employee Assistance Program is designed to help team members face life’s challenges while remaining healthy and engaged.


“Prioritizing our team members’ well-being is a genuine concern. Our wellness initiatives aim to enhance the health, happiness and safety of our teams, putting the focus on our most valuable asset, our people.”

– Yasmin Valdman, manager HR and benefits, and Red Roof Wellness Committee chair