Purpose With Heart Annual Report 2025​

Purpose With Heart is a long-term commitment to improve the way we work at Red Roof — a catalyst for constructive change. It is a look at our business through a lens of environmental, societal and governance objectives that ensures we operate responsibly while fostering innovation and growth.

Purpose With Heart reflects our values and business strategy, echoing our belief that the right habits can change our business and the world for the better. The habits that have enabled our progress aim to uphold high standards and embrace innovative ideas.

In this 2025 report, we have outlined our ongoing efforts and achievements to establish solution-oriented policies and habits. We aim to be thoughtful about our work and measure our positive impacts. Through this work, we are holding ourselves accountable for continuous improvement.