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Red Roof Celebrates Adding More than 40 Women or Representatives of Underserved Markets to its Ownership Community Through RIDE and SHE
In 2025, RIDE welcomed six new “Riders” to the program and with support from Red Roof, these individuals are learning the fundamentals of hotel ownership, understanding and applying for loans, exploring building and conversion processes, and are on the path to becoming hotel owners.
35 Red Roof Properties Receive Booking.com 2026 Traveler Review Awards
The Booking.com 2026 Traveler Review Awards are an annual program that recognizes exceptional hospitality, as reflected in travelers’ review scores after their stays.
Red Roof Delivers Results, Innovation and Impact in 2025; Well Positioned for Continued Profitable Growth in 2026
The transformative year was marked by operational excellence, tech innovation and expanded franchise demand.
Red Roof Announces Partnership with Milestone Inc. to Drive AI-First Digital Transformation and Enhance Guest Experiences for Its Hotels
This collaboration represents a comprehensive modernization of Red Roof’s digital ecosystem, designed to enhance discoverability across traditional search engines and emerging AI platforms, personalize the guest journey, optimize direct distribution and drive sustainable revenue growth for franchisees.
Red Roof® Releases Third Purpose With Heart® Annual Report
Purpose With Heart remains an evolving program through which we will find continuous improvement in our business, our responsibility as an employer and franchisor, and as a place of hospitality to our millions of Red Roof guests.
Red Roof Partners with Canine Companions to Offer Travelers Discounts and Help Provide Service Dogs to Those with Disabilities
Travelers who book and stay at a Red Roof property from Feb. 2 through Feb. 26, 2026, save up to 15% on their stay at select properties and 5% of the purchase price from their stay will be donated to Canine Companions.
Red Roof Names Tim Lipka Senior Vice President of Operations
The company also promoted Shanna Wright to senior vice president of commercial strategy.
Red Roof Announces Agreement with National Center for Missing & Exploited Children to Receive AMBER Alerts at All Properties
AMBER Alerts will be sent directly to Red Roof properties through HotelKey, Red Roof’s property management system. These alerts raise immediate awareness of missing children in the surrounding area of the property.
HSMAI To Honor Red Roof With a 2025 Bronze Adrian Award for Outstanding Travel Marketing
The "#PetTimeOff" campaign was an initiative that involved partnering with pet creators to build brand awareness around Red Roof’s pet-friendly positioning.
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© 2026 Red Roof | All Rights Reserved.