Red Roof | The Media Center | Hotel Press Releases

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Multiproperty Ownership

Why Hoteliers Aspire to Multiproperty Ownership

Matthew Hostetler, Red Roof’s chief development officer, explains why multiproperty ownership remains one of the most proven ways for hoteliers to increase profitability while strengthening long-term stability.

June 2026
Red Roof Finding Your Routes

Red Roof Helps Travelers Find Their Routes This Summer with New Deals to Make Road Trips More Affordable

As gas prices remain high across the country, Red Roof is helping travelers make their summer road trips more affordable, and enjoyable, with its new Finding Your Routes summer promotion.

May 2026
Red Roof Expands Into Canada

Red Roof Enters Canada with New Red Roof PLUS+ Property in Vancouver, Your Gateway to Vancouver and the World

As part of its global expansion strategy, Red Roof®, an award-winning leader in the lodging industry, is expanding its footprint into the Canadian market with its first property in Vancouver, British Columbia.

May 2026
Red Roof Global Soccer Event

Red Roof Offers Affordable, Convenient Stays Near Stadiums Hosting Global Soccer Event Games

Red Roof, an award-winning leader in the lodging industry, is making it easier and more affordable for soccer fans to experience games that are part of the global soccer event taking place during June and July.

April 2026
RIDE Performance 2026

Red Roof Celebrates Adding More than 40 Women or Representatives of Underserved Markets to its Ownership Community Through RIDE and SHE

In 2025, RIDE welcomed six new “Riders” to the program and with support from Red Roof, these individuals are learning the fundamentals of hotel ownership, understanding and applying for loans, exploring building and conversion processes, and are on the path to becoming hotel owners.

April 2026
Booking.com Traveler Review Awards

35 Red Roof Properties Receive Booking.com 2026 Traveler Review Awards

The Booking.com 2026 Traveler Review Awards are an annual program that recognizes exceptional hospitality, as reflected in travelers’ review scores after their stays.

March 2026
2025 performance

Red Roof Delivers Results, Innovation and Impact in 2025; Well Positioned for Continued Profitable Growth in 2026

The transformative year was marked by operational excellence, tech innovation and expanded franchise demand.

March 2026
Red Roof Partnership with Milestone Inc.

Red Roof Announces Partnership with Milestone Inc. to Drive AI-First Digital Transformation and Enhance Guest Experiences for Its Hotels

This collaboration represents a comprehensive modernization of Red Roof’s digital ecosystem, designed to enhance discoverability across traditional search engines and emerging AI platforms, personalize the guest journey, optimize direct distribution and drive sustainable revenue growth for franchisees.

March 2026
Purpose With Heart

Red Roof® Releases Third Purpose With Heart® Annual Report

Purpose With Heart remains an evolving program through which we will find continuous improvement in our business, our responsibility as an employer and franchisor, and as a place of hospitality to our millions of Red Roof guests.

February 2026
Canine Companions

Red Roof Partners with Canine Companions to Offer Travelers Discounts and Help Provide Service Dogs to Those with Disabilities

Travelers who book and stay at a Red Roof property from Feb. 2 through Feb. 26, 2026, save up to 15% on their stay at select properties and 5% of the purchase price from their stay will be donated to Canine Companions.

February 2026
Lipka and Wright

Red Roof Names Tim Lipka Senior Vice President of Operations

The company also promoted Shanna Wright to senior vice president of commercial strategy.

January 2026
Amber Alerts at Properties

Red Roof Announces Agreement with National Center for Missing & Exploited Children to Receive AMBER Alerts at All Properties

AMBER Alerts will be sent directly to Red Roof properties through HotelKey, Red Roof’s property management system. These alerts raise immediate awareness of missing children in the surrounding area of the property.

January 2026
HSMAI Adrian Awards 2025

HSMAI To Honor Red Roof With a 2025 Bronze Adrian Award for Outstanding Travel Marketing

The "#PetTimeOff" campaign was an initiative that involved partnering with pet creators to build brand awareness around Red Roof’s pet-friendly positioning.

January 2026