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Matthew Hostetler, Red Roof’s chief development officer, explains why multiproperty ownership remains one of the most proven ways for hoteliers to increase profitability while strengthening long-term stability.
As gas prices remain high across the country, Red Roof is helping travelers make their summer road trips more affordable, and enjoyable, with its new Finding Your Routes summer promotion.
As part of its global expansion strategy, Red Roof®, an award-winning leader in the lodging industry, is expanding its footprint into the Canadian market with its first property in Vancouver, British Columbia.
Red Roof, an award-winning leader in the lodging industry, is making it easier and more affordable for soccer fans to experience games that are part of the global soccer event taking place during June and July.
In 2025, RIDE welcomed six new “Riders” to the program and with support from Red Roof, these individuals are learning the fundamentals of hotel ownership, understanding and applying for loans, exploring building and conversion processes, and are on the path to becoming hotel owners.
The Booking.com 2026 Traveler Review Awards are an annual program that recognizes exceptional hospitality, as reflected in travelers’ review scores after their stays.
The transformative year was marked by operational excellence, tech innovation and expanded franchise demand.
This collaboration represents a comprehensive modernization of Red Roof’s digital ecosystem, designed to enhance discoverability across traditional search engines and emerging AI platforms, personalize the guest journey, optimize direct distribution and drive sustainable revenue growth for franchisees.
Purpose With Heart remains an evolving program through which we will find continuous improvement in our business, our responsibility as an employer and franchisor, and as a place of hospitality to our millions of Red Roof guests.
Travelers who book and stay at a Red Roof property from Feb. 2 through Feb. 26, 2026, save up to 15% on their stay at select properties and 5% of the purchase price from their stay will be donated to Canine Companions.
The company also promoted Shanna Wright to senior vice president of commercial strategy.
AMBER Alerts will be sent directly to Red Roof properties through HotelKey, Red Roof’s property management system. These alerts raise immediate awareness of missing children in the surrounding area of the property.
The "#PetTimeOff" campaign was an initiative that involved partnering with pet creators to build brand awareness around Red Roof’s pet-friendly positioning.